Saturday, October 26, 2019

Adventure Education and Wilderness Sports Essay -- Physical Education

Are you ever satisfied when you do something and do not receive the results you want? I know you are not and nobody is. Everyone wants improvement in the world and people are happy and satisfied when everything is right. This concept can be applied to the world of physical education in today’s society. Obesity has slowly become one of the most problematic diseases that exist in the United States and the world today. The U.S. has been greatly impacted by this disease and more and more people in today’s society are overweight, unhealthy, and out of shape. Everyone knows that this issue needs to be fixed but in order to fix a problem you need to discover where the problem comes from. Many people blame food companies, which sell unhealthy food to people; others blame the media for promoting things such as junk food or video games. Other people blame the physical education systems in schools. Many people believe that physical education is not doing enough to help childr en and younger generations develop healthier habits. There is no doubt that society needs to change from being unhealthy and overweight to physically active and healthy, but many changes need to be done in society to do so, and making adjustments to physical education must be done. Physical education exists in schools to help students perform physical activity in schools and promote healthy lifestyles. It is extremely important that physical education teachers promote physical activity and healthy diets to young students because they are the ones who will be at risk of developing health issues such as obesity. Physical educators need to teach the younger generation the proper way to stay healthy so that they will continue to be physically active outside of phys... ...ntinue to do these activities to stay physically active. The younger generation needs to be taught these activities rather than team sports, because when they grow older volleyball, soccer, and basketball are harder to fit into your life than hiking or cycling for example. There is no doubt that physical education programs across the nation need to be adjusted or changed, and implementing Wilderness Sports and Adventure Education is an effective decision. Works Cited Kelly, L. E., L. Kelly, and V. Melograno. Developing the physical education curriculum: An achievement-based approach. Human Kinetics Publishers, 2004. Print. . Project adventure. advancing active learning. N.p., n.d. Web. 4 Apr 2012. . Siedentop, D. Introduction to physical education, fitness, and sport. 7. McGraw-Hill Humanities/Social Sciences/Languages, 2009. Print.

Thursday, October 24, 2019

To put on their clothes made one a sahib too: Mimicry and the Carnivale

To put on their clothes made one a sahib too: Mimicry and the Carnivalesque in Mulk Raj Anand’s Untouchable The character of Bakha, in Anand’s Untouchable, is drawn from the lowest caste in Indian society, that of sweeper, or cleaner of human ordure. Despite his unpromising station in life, the central figure in the novel operates at a variety of levels in order to critique the status quo of caste in India. Well aware of his position at the nadir of Indian society, Bakha is able-via his untouchability-to interrogate issues well above his station in life, such as caste and its inequities, economics and the role of the colonizer. Due to the very characteristics of the character's position, Anand is able to examine issues such as society’s revulsion at untouchablility; some local, innate societal sympathy for Bakha's plight, and the fact that in the 1930s Gandhi used his Harijans-untouchables-as a symbol for change in Indian society. This essay examines the modes by which Anand deploys mimicry and the carnivalesque to critique Indian society in the 1930s. The author has constructed a mimic-man, fundamentally carnivalesque in the Bakhtinian sense, who is simultaneously parodic and subversive. Indeed, the linguistic similarity Bakha/Bakhtin is in itself superficial yet tempting. For Bakhtin, "Carnivalesque literature uses elements of parody, mimicry, bodily humour and grotesque display to achieve the ends of carnival, that is, to jostle ‘from below’ the univocal, elevated language of high art and decorous society". During the course of his day, Bakha causes widespread unease, not merely at his physical presence. Although he is aware of the "six thousand years of racial and class superiority"(16) that bears down on him, as he... ...remarkable breadth of issues, and it is only to be hoped that one day this text will be regarded as a useful tool in a past campaign, rather than as part of a continuing and unfinished project. Useful links: Dalit Liberation Education Trust: http://www.pcsadvt.com/dlet The Imperial Archive. http://www.qub.ac.uk/english/imperial/imperial.htm India Survey, Biography: http://www.indiasurvey.com/biodata/mulkrajanand.htm Literature in English of the Indian Subcontinent in the Postcolonial Web: http://landow.stg.brown.edu/post/india/anand/anandov.html Bibliography Anand, Mulk Raj Untouchable London: Penguin Books, 1940 Ashcroft, Bill, Griffiths, Gareth, and Tiffin, Helen. Key Concepts in Post-Colonial Studies. London: Routledge, 1998. Ashcroft, Bill, Griffiths, Gareth, and Tiffin, Helen. The Post-Colonial Studies Reader. London: Routledge, 1995.

Wednesday, October 23, 2019

Development Of Emotional Or Psycholgical Problems In Children

Psychologists, for a long time, have always faced the problem of how various emotional and psychological factors surface and developing human beings. In order to solve this problem, these psychologists have traced the various ailments and causes backwards towards childhood times. As a result, modern psychology, biology, and therapists have looked towards childhood markers which eventually dictate psychological and emotional well-being of children.However, the problem remains that tracking emotional and psychological problems that eventually surface in adults could and even in early childhood could not essentially be associated only to a single factor, but rather many other variables. In fact, recent research has continuously found many root causes and markers for predicting emotional and psychological problems in adults and especially in children. One such cause and root for emotional and psychological problems could be related to biology and genetics.As researchers have discovered, various genetic markers may be able to associate themselves with the root causes of abnormal emotional and psychological behavior. In fact, the role that genetics plays in emotion study and psychology has goes so far as to develop a whole new discipline of biological psychology which focuses on genetic factors that eventually result in the disabling or magnification of neural factors.Specifically in children, these genetic factors may affect psychology through language, pathology, learning and memory, cognition, and even over all consciousness. For example, although a society found in children has been traditionally associated environmental experiences and causes, psychologists have for a long time wondered why some kinds of anxiety disorders found in children come up so early as that social factors and cultural norms could not have played an essential role in its development.Towards this research, psychologists have discovered that there are genetic markers that could be passed fro m parent to offspring that directly result in nonnormal anxiety behavior. Also directly to the study of genetics is the association of other biological factors which contribution to emotional and psychological states of children. Genetics, by definition, has to do with the genes of an individual. However, imbalances in organs and biological factors and functions within the human body have also caused such psychological problems to surface in children.For example, occurrences of cerebral palsy in children — an abnormal biological condition that significantly affects emotional and psychological well-being of adults and children alike — could be associated to biological functions and biological causes. However, this research and field of connecting biological relationship to a motion and psychology of children is still in the research stage of scientific development is more and more psychologists are connecting their disciplines in euro signs.Mostly, at least, these biolo gists and psychologists have associated emotional and psychological issues of children to euro and brain activity which only reflects that our emotions and psychological state — even as children — could not only be associated to the environment. However, among all these disciplines, instructions, and research, a large part of the development of emotional and psychological problems in children could be associated to the environment.In fact, statistically, bringing together the research of emotional and psychological problems in children, environmental factors pose the most significant statistical and relevant cause for such behavior. Listing them all down and discussing them would fill volumes and volumes of work and relevant research has been made that connects recent environmental and social concerns that have not even been traditionally associated with emotional or psychological effects to children.For example, just one area of child psychology focuses on the family environment and how it significantly affects and causes many of the problems that surfaced early in childhood that contribution greatly to emotional or psychological health. Also, another childhood years, your pressure and social consciousness — specifically in the academic setting and age groups — has been a constant focus of child psychology research because of the significant effects that are contributed by such social pressure and social environment to the way children think and react especially to given situations.The development of emotional and psychological problems in children, therefore, could either be individual factors in genetics, biology, or environmental factors, work could also be in fact a mix of these three interrelated causal variables. Recent psychological research, again focusing on child psychology, or integrating these three disciplines through the use of open sharing of academic information, to understand the development of emotional or psychol ogical problems in children and they said the research is well underway in the identification of still new variables and factors to problems with regard to child mental health.

Tuesday, October 22, 2019

Women of Greece essays

Women of Greece essays If you were a woman how would you rather be treated? If you are the relaxed, dependent type, perhaps you would find the life of the typical Athenian woman agreeable. Athenian women spent most of their lives indoors doing mostly domestic activities. But if you are an independent type of lady, who enjoys exercise, not overly modest, and do not mind sharing your bed with more than one man, then you would probably enjoy the life of a Spartan woman. The basic similarity between the lives of the women in these two city-states was that they had the same overall role: bearing strong children. The soldier-centered state was the most liberal state in regards to the status of women. Women did not go into military training but they were educated in a similar fashion. Their daily life was spent outside doing physical training. The women were required to do physical training just as vigorous as the males of Sparta; contests of running and strength existed for each sex. The motive for these physical activities for the women was so that they would be able to be strong mothers. The state determined if children, male and female, were strong or weak. Weakling children were left in the hills to die of exposure. In Alkmans Partheneia, the women of Sparta were permitted to exercise nude, which supposedly added to their beauty. The contests were where young men could see were intended to incite men to marry. The upbringing of an Athenian woman was quite different. Her status in Greek society was just a small step above slaves. At birth an Athenian girl was not expected to learn how to read, write, or even earn an education. Menander commented on the teaching of reading and writing to women, What a terrible thing to do! Like feeding a vile snake on more poison. They had no legal or political rights. They spent most of their day inside in the womens quarters. Training in household skills was considered the only edu...

Monday, October 21, 2019

Tone and Style in The Great Gatsby

Tone and Style in The Great Gatsby Free Online Research Papers The final passage in ‘The Great Gatsby’ can lead the reader to see the novel in a whole new light. Whereas the overall aspect of the book represents one mans attempt to fulfil his dream, the final passage seems a lot more pessimistic and down to earth. The passage shows a negative view about what Nick thinks about Gatsby’s, and therefore the American dream. We learn that Gatsby’s ‘immaculate lawn’ is now overgrown and had ‘grown as long as [Nick’s].’ This obviously shows the breakdown of everything that Gatsby had strived for and now it bares a striking similarity to Nick. There is irony in this as in the beginning of the book Nick mentions that Gatsby ‘represented everything for which I have an unaffected scorn’ and therefore had no wish to take part in the American dream is now in exactly the same position as Gatsby who had spent his whole life dedicated to become someone. This is shown rather oddly in the presence of the minor things such as Nick’s lawn. This decay in Gatsby’s dream can be seen in the decay of his house. It becomes a derelict building with ‘an obscene word’ graffitied onto the steps. In away this corrosion of Gatsby’s w orld could be compared to the decline of the American dream in the late 1920’s and given the time the book is set this becomes even more apparent as the Wall Street Crash is immanent. Fitzgerald uses the sentence ‘tomorrow we will run faster stretch out our arms further†¦and one fine morning. To show how the crash came about and how suddenly it occurred. The tone of the book also has a feeling of death around it. Whereas Gatsby’s house was once buzzing with ‘dazzling parties’ it is now empty and now Nick now only has his memories of the ‘music and the laughter, faint and incessant’ to remind him of how it once was. Fitzgerald also uses many images to also give the impression that the book and ‘everything Gatsby stood for’ is now coming to a close. Most of the actions that Nick does in this passage take place at night. This gives the impression of a climax to everything around Nick and evening is also signified with death and moving on. The image of ‘the Sound’ with the boat travelling down it, could also give a reference to death as it gives me the picture of travelling down the river Styx to the underworld. The style in this passage gives me the impression of sorrow and loneliness when it was written. As Nick prepares to leave West Egg I get the impression that he fells very much alone now that Gatsby is dead. Words like ‘brooding’ and ‘unknown’ give an air of uncertainty about Nick in this passage and I feel he had become so accustomed to Gatsby that now he is gone Nick no longer knows what to do any more. The tone could also be seen in another way as regretful of what may have happened as Nick lays on the beach outside Gatsby’s house and begins ‘to melt away until gradually [he] became aware’ of how the island was before it was corrupted by man. Again this could refer to the depression that was occurring at the time of publication. Fitzgerald could be asking readers to look back upon their actions that led up to and caused the Wall Street Crash. It was money making schemes like Gatsby’s fake bonds and bootlegging that led to the crash and I think that Nick looking ‘back into the past’ could be Fitzgerald telling people to look back on their mistakes and learn from them, just as Nick has in the final passage. Nick sees what he has learnt from Gatsby as an ‘extraordinary gift for hope’ and even if in Gatsby’s case he cannot learn from his mistakes, other people can learn from his and I think Fitzgerald allows Nick to realise th is so the book can pass that message on to others. Research Papers on Tone and Style in ‘The Great Gatsby’Mind TravelThe Masque of the Red Death Room meaningsHarry Potter and the Deathly Hallows EssayAppeasement Policy Towards the Outbreak of World War 2Effects of Television Violence on ChildrenWhere Wild and West MeetHip-Hop is ArtThe Spring and AutumnAnalysis Of A Cosmetics AdvertisementComparison: Letter from Birmingham and Crito

Sunday, October 20, 2019

Marines Bootcamp Essay Example

Marines Bootcamp Essay Example Marines Bootcamp Essay Marines Bootcamp Essay The United States Marine Corps (USMC) is a branch of the United States Armed Forces responsible for providing power projection from the sea, using the mobility of the United States Navy to rapidly deliver combined arm task forces; It is one of seven uniformed services of the United States. The Marine Corps is component the United States Department of the Navy (marines. om) often working closely with naval forces for training, transportation and logistics; however, the Marine Corps is separate branch, they are known as several things like Bulldogs, Devil Dog and Jarheads, they are a very proud branch they have loyalty, respect, manners and moral and physical courage but, what stands out is there strength many say marines are the toughest? They train the hardest Boot camp mentally and physically. Many people know marines as the toughest branch, with the toughest Boot camp or are just all talk? Before being a marine there are some steps to take in order to become a Marine you must be physically fit, you must pass a PFT (Physical Fitness Test) every six months. A perfect score (300) is achieved by doing twenty dead-pull-ups in thirty seconds, 100 crunches in 120 seconds and a three-mile run in 18 minutes. You don’t need to be perfect to enlist, but make sure you can do at least five-pull-ups, 60 crunches and run 1. 5 miles in 11 minutes this is for males only females need to make this requirement 3 pull ups to 100 crunches in two minutes and 21 minutes in three-mile runs. Boot camp is more challenging both mentally and physically than the basic training programs Not only are the physical requirements much higher, but recruits are required to learn and memorize a startling amount of information. There are more than 70 training days in a period a little longer than 12 weeks (but dont let that fool you. There is lots of training going on on the non-training days, such as the time in Reception, the time spent in forming, and on Sundays and Holidays. It has been said time and time again by former Marines that Marine Corps recruit training was the most difficult thing they ever had to do in their entire lives In Marine boot camp, youll start drill almost immediately. A few hours studying basic drill and ceremony will help immensely. As with the other services, you should memorize U. S. Marine Corps Rank. Additionally, your recruiter should have told you to memorize the 11 General Orders for a Sentry. While not mandatory, the Marine Rifle Creed is nice to know. You should also memorize the Marines Hymn, all of it, if possible, but at least the first verse. Wait thats not all (I told you it was tough). Youll need to memorize the USMC Core Values, study Marine Corps history, and commit the characteristics of the M16A4 Rifle to memory. Round all of this out by memorizing the Code of Conduct. f you dont know how to swim, try to learn before you leave for boot camp. Before you graduate, youll have to demonstrate basic swimming skills. The other services have lists of what you should or should not bring with you. The Marines make it simple: Dont bring anything except your important papers (such as drivers license, social security card, and banking information), except the clothes on your back. Everything you need will be issued to you. For non-issue items, it will be issued, and the cost taken out of your pay. Marine Boot camp has different stages 12 stages the First day you get to bootcamp you will see a Drill Instructor who will greet you with this form of greeting â€Å"Tens of thousands of Marines have begun outstanding service to our country on the very footprints in which you stand today. You will carry on that proud tradition and then you will enter and see a hatch, you make a left, you’ve got to reach in one of these boxes and grab a bag open the bag wide and grab your gear issued to you dump it on your bed† the first night is hectic because your grabbing everything you need and throwing everything away you don’t need, the first week is drilling and teaching you the basics and how everything will be from now on until you graduate from boot camp. The second week youll continue learning the basics of close combat skills, including the infamous pugil sticks. Many recruits are somewhat apprehensive about this phase of training, but then find out how much fun it really is. Its almost impossible to get hurt. The recruits are protected by a football helmet and mask, rubber neck roll and crotch cup, and only two kinds of blows are permitted: the slash and the horizontal butt stroke, both to the well-protected head and neck. A clean shot ends the bout. Th e secret is aggression this is not a defensive sport. ] word here about competition. Marine platoons compete against each other in almost every aspect of training, from drills to inspections to pugil sticks to P. T. to academics. For each and every event, trophies are won and displayed prominently in the barracks on the awards table. This is no small matter the competition is stiff and the D. I. s (and recruits! ) take victories and defeats very seriously. Youll learn field first aid, attend classes on core values (as well as other academic classes), and receive several hours on basic weapon handling. eek 3, in addition to more re pugil sticks and close combat training, additional classes on first aid and core values, youll participate in a 3 mile march (with packs). The Confidence Course consists of eleven obstacles, designed so that each obstacle is more physically challenging then the last. The obstacles are: Dirty name Run, Jump Swing The Inclining Wall The Confidence Climb Monkey Bridge The Tough One Reverse Climb Slide for Life the Hand Walk (The Arm Stretche r, and The Sky Scraper. While these names sound daunting, the course is designed so the average platoon can run it in 45 minutes. Like pugil sticks, the Confidence Course is a great morale builder, as most of the recruits find out they can negotiate the obstacles with ease (after a little practice and encouragement from ever-vigilant D. I. s). During the fourth week, there will be even more training with pugil sticks and additional training in close combat skills (I told you there was increased emphasis on this). In addition to the daily P. T. , there will be further academic classes (including more core values training). The highlight of week 4 is the individual drill evaluation. Your platoon will be evaluated, graded, and compared to the other platoons. The winning platoon, of course, receives a trophy for the trophy table. The losing platoons receive the wrath of their respective D. I. s. week 5 is Combat Water Survival. All Marines must pass basic water survival skills in order to graduate from boot camp (those who dont pass will receive extensive remedial training until they do). Training in Combat Water Survival develops a recruits confidence in the water. All recruits must pass the minimum requirement level of Combat Water Survival-4, which requires recruits to perform a variety of water survival and swimming techniques. If a recruit meets the CWS-4 requirements, he may upgrade to a higher level. All recruits train in the camouflage utility uniform, but those upgrading may be required to train in full combat gear, which includes a rifle, helmet, flak jacket and pack. Also this week will be a 5 mile hike a test on Marine Customs Courtesies, more training in first aid, a full-blown inspection (uniforms, rifles, questions, etc. ), and (of course) more classes on core values. During week 7, youll also experience a 6 mile night march, and get another chance at the Confidence Course. Week 8 is called Team Week, which means you get to spend all of your time working at the mess hall or some other glamorous detail. This is much better than it sounds, however; for an entire week, youll be free of the incessant presence of the D. I. s (to be replaced with the relatively gentler attitudes of the mess sergeants). Additionally, youll enjoy using your status as a senior recruit to help, um.. motivate brand new recruits as they stumble throw the chow hall lines. (BTW, the best way to tell senior recruits from the newbies is to look at their haircuts. Bald heads indicates new recruits, while stubble, or high tights indicate more senior recruits). One word of warning. Enjoy it while it lasts when you return to your platoon at the end of this week, youll more likely than not discover that your D. I. thinks youve grown sloppy and undisciplined during the week, and will expend extra effort for the next few days in returning you and the rest of the platoon to his/her version of disciplined recruits. This re-transformation will most likely require several applications of quarter-decking. The ninth week will consist almost entirely of the fundamentals of field firing, in preparation for field training during the tenth week. There will also be a 10 mile march (with packs) during week 9. If you havnt experienced blisters yet during your time in boot camp, you most likely will experience it during week 9. During week 10, youll start putting all of your training together during field training. Field Training is practice war. Youll operate and live in a simulated combat environment, and learn the fundamentals of patrolling, firing, setting up camp, and more. Basic Warrior Training introduces recruits to field living conditions. The majority of a Marines field training is conducted after recruit training at the School of Infantry. During the 3-day Basic Warrior Training conducted during boot camp, recruits will learn basic field skills like setting up a tent, field sanitation and camouflage. It is also during this training that recruits go through the gas chamber. During week 11, you get a chance to put everything youve learned in boot camp to the test. The week starts with the biggest competition of all: The Company Commanders Inspection. Not only are you being judged here, but your D. I. is being judged as well. It will behoove you to give this inspection every single thing youve got (hint: to don your trousers without breaking the crease, stand on your foot-locker). Once youve gotten the Company Commanders Inspection out of the way, youll experience the event to top all events: The Crucible. The Crucible is the final test every recruit must go through to become a Marine. It will test you physically, mentally and morally and is the defining moment in recruit training. The Crucible is no walk in the park, unless your idea of a walk in the park takes place over 54-hours and includes food and sleep deprivation (only four hours of sleep per night)and approximately 40 miles of marching. The entire Crucible event pits teams of recruits against a barrage of day and night events requiring every recruit to work together solving problems, overcoming obstacles and helping each other along. The Crucible Event is designed around Core Value Stations, Warrior Stations, the Confidence Course, Reaction Course, and Movement Course as well as other various mentally and physically challenging events. A final foot march will conclude with a Morning Colors Ceremony and a Warriors Breakfast. The famed Eagle, Globe and Anchor Ceremony is conducted immediately after the Cruicible. The Eagle, Globe and Anchor is the Marine Corps Emblem It signifies that you are a member, always and forever, of the few and the proud. The ceremony is the most emotional time of basic training, even more so than the graduation parade. Ever seen a grown Marine cry? Try to find a dry eye during this ceremony. The event used to be held on family day, the day before the graduation parade. However, this life-changing event is now a private (Marines only) ceremony, held immediately after the Cruicible. Week 11 is also known as Transformation Week. During this week the new Marines are given 1 hour extra free time each evening and wear the rank insignia of the grade to which they were either guaranteed upon enlistment, or earned during recruit training. Also during this week, more responsibility is given to the privates and privates first class and the supervision from the drill instructors is decreased. In fact, drill instructors dont wear their duty belts during this time and many of the Drill Instructors will allow the new Marines call them by their rank, not as sir or maam. This week helps these new Marines adjust from being a recruit to being a Marine. The final week. D. I. s are no longer yelling (as much). Youll spend this last week learning about theHeroes of the Corps, a class or two on financial management, the relatively easy Battalion Commanders Inspection, more (of course) core value classes, and finally, graduation practice and graduation. The minimum (core) graduation requirements are: (1) Pass the physical fitness test and be within prescribed weight standards (2) Qualify for Combat Water Survival at level 4 or higher (3) Qualify with the service rifle (4) Pass the batallion commanders inspection (5) Pass the written tests (6) Complete the CrucibleIf you fail in any of the above areas, you are subject to be recycled (sent backwards in time to another platoon), or may possibly bedischarged. Heres how your 13 weeks breaks down in actual hours: Instructional Time (The Crucible / Combat Water Survival / Weapons and Field Training): 279. 5 hours Core Values / Academics / Values Reinforcement: 41. 5 Physical Fitness: 59 Close Order Drill: 54. 5 Field Training: 31 Close Combat Training: 27 Conditioning Marches:Administration: 60 Senior DI Time (nightly free time): 55. 5 Movement Time: 60 Sleep: 479 Basic Daily Routine: 210 Chow: 179 Total: 1518 hours Still not impressed? Check out the complete list of tasks you will be tested on. If you do a great job, you just might get promoted. Based on the recommendations of the Senior Drill Instructor, the Commanding General can meritoriously promote recruits who have consistently demonstrated superior performance in the following areas and have no nonjudicial punishment infractions. Physical Fitness,Marksmanship,Leadership, Motivation, Academics and Field Skills Marines are authorized 10 days of leave, immediately following graduation from boot camp. Youll need the rest, however because boot camp is just the start.

Saturday, October 19, 2019

Information Technology Management at ZARA Essay

Information Technology Management at ZARA - Essay Example This essay outlines that information technology is helping the company to manage queues inside the outlet, control inventory and handle POS-terminals (Point-of-Sale terminal). In addition, IT is playing the all important role in managing Zara’s online store. The report also uncovered that, with the use of information technology, the company has been able to achieve competitive advantage over its competitors. One of the key findings of the study is that, Zara is using outdated software. According to the technical lead of ZARA, the software may be outdates but is highly stable. However it has been identified that any changes in the system configuration by the hardware vendors may negatively impact the company’s POS terminal operation.   The study is about analysing the most important aspects of Zara’s approach to information technology management. Apart from that the report will also shed light on whether or not these approaches are applicable and appropriate anywhere in the organization. In order to satisfy these objectives, the study will carry out an in-depth analysis of the external business environment of Zara and a brief internal analysis of the company. However the focus will be mainly on the information technology management of the company. Based on the findings, the report will draw a conclusion and provide some recommendations regarding how to improve the productivity of the company. Nevertheless, before getting further deep into the study, a brief overview of Zara is presented below.   ... In order to satisfy these objectives, the study will carry out an in-depth analysis of the external business environment of Zara and a brief internal analysis of the company. However the focus will be mainly on the information technology management of the company. Based on the findings, the report will draw a conclusion and provide some recommendations regarding how to improve the productivity of the company. Nevertheless, before getting further deep into the study, a brief overview of Zara is presented below. ZARA: A brief Synopsis Zara is a Spanish company involved in manufacturing and marketing of clothing and accessories. The company is the sister concern of Inditex, which is one of the leading distribution groups of the world. Zara was founded by Amancio Ortega and Rosalia Mera in the year 1975. Presently it is headquartered at Arteixo, Spain. The first store of the company was opened in La Courna. Zara is considered to be one of the largest multinational fashion companies (Zara , 2010a). The major competitors of Zara in the global context are Uniqlo, H&M, Marks & Spencer and United Colors of Benetton. According to reports, the company owns 5,527 stores around the world. Apart from the store operations, it also operates through online platforms. The net sales value of the company in the year 2011 was 13,793, and the operating profit was 3,258 which reflect the company’s financial stability (Inditex, 2011). The company is best known for continuously developing and launching new products. The company comes up with a number of innovative designs each year, which helps them to compete in the market. According to the CEO of the company, Zara’s business idea is very much